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Modern diners bore easily

Published by Steve Coleman on September 29, 2011

The traditional meat-and-potatoes crowd has been replaced by consumers looking for something more on the menu, says a new marketing report prepare by the International Markets Bureau of Agriculture and Agri-Food Canada (AAFC).

Manufacturers who are able to supply that "something different" are more likely to be successful in the long run than processors who don't take changing tastes into account.

"To an increasing degree, an appetite for discovery, originality and variety has become a cornerstone feature of consumer behaviour," says Global Consumer Trends: Sensory Food Experiences. "Bold ethnic spices, sweet and salty combinations, and unusual flavour integrations are some of the more commonplace characteristics of this trend. However, today's consumers, especially younger generations, are already accustomed to certain foods and product attributes that were considered novel or unique not long ago."

The real challenge, the report says, is finding the mix that appeals to everyone. Taste, and food, is a very personal thing.

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