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Half of Canadians confess to online shopping

Published by Steve Coleman on October 12, 2011

Canadian manufacturers haven't quite, yet, cashed in on electronic commerce in this country.

A new Statistics Canada study says travel arrangements and entertainment events were still the big two among the 114 million online orders Canadians placed in 2010.

Fifty-one per cent of Canadian Internet users placed orders for a good or service last year. By the time they were done, they'd rung up $15.3 billion in sales.

The average amount spent was $1,364, per person, over a total of 10 orders.

Of the orders placed, 55 per cent were for travel arrangements such as hotel reservations, air and train tickets or car rentals. Forty-eight per cent bought themselves a night out.

Most shoppers did keep their dollars at home, with 83 per cent placing orders with Canadian companies. Stats Can says 60 per cent ordered from U.S. vendors, while 18 per cent ordered from vendors in other countries.

As for paying for those purchases, credit card companies received 89 per cent of the business, while 31 per cent of customers tapped into online payment services.

Seventy-four per cent of Internet users also used the web to window shop or look up product information, without placing an order.

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